Content Marketing

Its the process of increasing your organic position on Google by implementing On Page and Off Page SEO techniques. It takes between 3-12 months to reach the first page of Google depending on several variables.

Some important factors include:

  • Keywords you are targeting

  • Competition you are facing

  • Age of your website

  • Your website’s content

  • Page load speed & security

Advantages of SEO

  • Receive loads of organic traffic for a set monthly fee

  • Higher Conversions rate as organic rankings are more trusted then Paid Advertising

  • Your listing appears at all times of the day when you are on Page 1 of Google

  • Gain long-lasting ranking positions on Google and other search networks

Disadvantages of SEO

  • It takes time to reach the 1st page of Google

  • New websites are less trusted by google and therefore take longer to rank well

  • Google update their algorithms constantly which means SEO companies need to adapt to these updates or their work may render ineffective

Google Adwords

Pare-per-click advertising is the process of instantly ranking your advert on Google for multiple keywords targeted towards your business. It works on a auction based process whereby the highest bid usually gets the top positions.

Other factors that contribute to your Google Adwords position include:

  • Ad Extensions

  • Landing page content

  • Optimization of your advert

Advantages of Adwords

  • Delivers instant traffic to your website

  • Provides great exposure for your business

  • Provides added functionality such as Ad Extensions, which allow you to call businesses directly off Google’s search engine on your mobile

  • Provides conversion tracking which helps Google understand how to implement the most effective ads and target the right audience to increase inquiries or orders.

Disadvantages of Adwords

  • Once your budget runs out, your ad will disappear from Google

  • The cost per click can be expensive, as users can pay up to R100 per click and more, depending on competition of the industry

  • You may need to spend a lot of money to see results.

So, which one is best for you?

SEO and Google Adwords are vital to the growth and success of businesses in todays world. Choosing a professional seo company is extremely important, make sure you check their organic position before signing a contract as if they cannot rank their own website well, what makes you think they can do the same for your website.

If you have a limited budget, it is highly recommended you start with Google Adwords. SEO is powerful but it is more of a long term investment. Also remember, these two methods provide great means of obtaining targeted traffic, but its up to the landing page to convert the traffic into sales. Its highly recommended you create a professional landing page before running a Google Adword Campaign.