SEO
Content Marketing
Its the process of increasing your organic position on Google by implementing On Page and Off Page SEO techniques. It takes between 3-12 months to reach the first page of Google depending on several variables.
Some important factors include:
Keywords you are targeting
Competition you are facing
Age of your website
Your website’s content
Page load speed & security
Advantages of SEO
Receive loads of organic traffic for a set monthly fee
Higher Conversions rate as organic rankings are more trusted then Paid Advertising
Your listing appears at all times of the day when you are on Page 1 of Google
Gain long-lasting ranking positions on Google and other search networks
Disadvantages of SEO
It takes time to reach the 1st page of Google
New websites are less trusted by google and therefore take longer to rank well
Google update their algorithms constantly which means SEO companies need to adapt to these updates or their work may render ineffective
PPC
Google Adwords
Pare-per-click advertising is the process of instantly ranking your advert on Google for multiple keywords targeted towards your business. It works on a auction based process whereby the highest bid usually gets the top positions.
Other factors that contribute to your Google Adwords position include:
Ad Extensions
Landing page content
Optimization of your advert
Advantages of Adwords
Delivers instant traffic to your website
Provides great exposure for your business
Provides added functionality such as Ad Extensions, which allow you to call businesses directly off Google’s search engine on your mobile
Provides conversion tracking which helps Google understand how to implement the most effective ads and target the right audience to increase inquiries or orders.
Disadvantages of Adwords
Once your budget runs out, your ad will disappear from Google
The cost per click can be expensive, as users can pay up to R100 per click and more, depending on competition of the industry
You may need to spend a lot of money to see results.
So, which one is best for you?
SEO and Google Adwords are vital to the growth and success of businesses in todays world. Choosing a professional seo company is extremely important, make sure you check their organic position before signing a contract as if they cannot rank their own website well, what makes you think they can do the same for your website.
If you have a limited budget, it is highly recommended you start with Google Adwords. SEO is powerful but it is more of a long term investment. Also remember, these two methods provide great means of obtaining targeted traffic, but its up to the landing page to convert the traffic into sales. Its highly recommended you create a professional landing page before running a Google Adword Campaign.
